Friday, January 30

1:00 – 4:00 p.m. – MOGA Board Meeting 

1:00 – 4:00 p.m. – First Aid Certification Course.

Hosted by Outside Aid Safety Training. Register here!

1:00 – 6:00 p.m. – Registration Desk Open 

4:00 – 6:00p.m. – Evening Social

Come join us for some beverages and competitions! Prizes for the most efficient manti packer and quickest to rig up a fly rod!

Saturday, January 31

7:00 a.m. – 9:00 – Breakfast Buffet

8:00 – 8:45 a.m. – Opening Remarks and State of MOGA

9:00 – 9:45 a.m. – Breakout Session 1

Empowered People Drive Profitability

By: Zeb Smith and Robert Zinda of Zebulon LLC

The writing is on the wall: revenue & passenger counts are decreasing, operational costs are rising, and profit margins are shrinking. In this session, Zeb Smith, CPA, will share financial trends across dozens of outfits nationwide, provide managers & employees with ways they can counter these trends at the ground level, and ultimately empower non-owners to be a driving force behind improving outfit profitability.

Fitness for the Outdoorsman

By: Lyle Hebel of MTNTOUGH Fitness

Discover how MTNTOUGH transforms hunters and guides through year-round training tailored for challenging environments. This presentation covers the origins and purpose of MTNTOUGH, offering an overview of its innovative system and how it prepares individuals for real mountains, hunts, and work. Learn how MTNTOUGH supports guides throughout demanding seasons, empowers clients to arrive physically and mentally prepared, and fosters strong partnerships built on readiness and resilience. The session includes a personal account of a sheep hunt, demonstrating how preparation can make all the difference. Ideal for anyone seeking to build durability, capability, and confidence in the field.

10:00 – 10:45 a.m. – Breakout Session 2

Outfitting the Ones Who Lead the Way

By: Allan Noe and Bree Miracle of Woodsmen Outfitter Solutions

We will cover solutions designed specifically for outfitters, delivering real solutions, dependable service, and meaningful partnership. Our approach streamlines an outfitter’s online presence and payment processing into one seamless solution, making it easier for them to be found online while getting paid faster. We will also highlight the impact of strong organic visibility and how it enables outfitters to keep more of their hard-earned money.

WFA Saved the Day

By: Jill Oie of Outside Aid Safety Training

Discussion on real first aid scenarios handled by  guides. There will be demonstrations on how to treat common illnesses and injuries, plus we will talk about extra aspects to consider when providing care in remote environments.  Additionally,  guidance will be available for building a useful first aid kit.

11:00 – 11:45 a.m. – Breakout Session 3

MT Fish, Wildlife & Parks

By: Quentin Kujala of MTFWP

The Past, Present & Future of Bighorn Sheep & Goats in Montana

By: Ty Stubblefield and Jack Atcheson of Montana Wild Sheep Foundation

Jack and Ty cover the past, present and future of Montana’s Bighorn Sheep and Goats and what causes their long history of peaks and valleys. They will also give a brief synopsis of why Montana’s bighorn sheep tag has gone from being the most sought after sheep tag to playing third fiddle. They will go over what is being done to help both species return to their formal glory.

12:00 – 12:30 p.m. – Lunch

Fulton Street Ribs for lunch!

12:30 – 1:15 p.m. – Mallard Bay Keynote

Building a Generational Outfitting Business in a Changing Market

By: Joel Moreau and Paul Robertson of Mallard Bay

This session explores how top outfitters are adapting to a changing market by using simple, repeatable systems to create predictable growth without losing tradition. We’ll break down how marketing, sales, and client experience work together to attract the right clients, convert bookings, and drive repeat business. The goal is to give outfitters a practical framework they can apply to build or sustain a generational operation.

1:30 – 2:15 p.m. – Breakout Session 4

EXPLORE Act Implementation

By: Sadie Wehunt and Megan Mullowney of the USFS

Components of the Act planned for implementation include:

• Needs assessments
• Temp use permits
• Fee calculation methods
• Surrender of unused visitor-use days
• Use-of-allocation reviews
• Adjustments of allocated visitor-use days

Gear and How to Use It

By: Jim MacAllister of Duck Camp

2:30 – 3:15 p.m. – Breakout Session 5

Practical Insurance & Risk Management for Outfitters and Guides

By: Leslie Frazee of CBIZ Adventure Sports

Outfitters and guides face a unique set of challenges—balancing adventure with safety, business continuity, and ever-changing risks in the field. This session brings owners and operators together to tackle the big picture of risk management and insurance protection. We’ll cover what matters most: understanding the right coverages, navigating contracts and waivers, staying on top of claims trends, and learning from real-world incidents.

Through scenarios and group discussion, you’ll get practical tools for building a culture of safety, responding effectively to accidents, and making sure everyone—guests, guides, and your business—is properly protected.

Scoring and Field Judging Game

By: Justin Spring and Fred Kind of Pope & Young Club and Boone & Crockett Club

3:30 – 4:15 p.m. – Breakout Session 6

Marketing for Outfitters

By: Tony Butler of Can do Ideas

Guiding Best Practices From Our Perspective

By: Scott Reekers of Eastmans

Learn hospitality, pictures, and professionalism the Eastmans way.

6:00 p.m. – Banquet Begins

6:15 p.m. – Welcome to the MOGA Banquet

MC Intro and Presentation of the Colors

6:30 p.m. – Dinner Server

Baseball-Cut Top Sirloin

7:00 p.m. – Keynote Speaker

Attorney General Austin Knudsen

7:15 p.m. – Presentation of Awards

8:00 p.m. – Auction Begins

1. Governors Shiras Moose Tag
2. Two (2) Montana Canvas Bridger Tents
3. 1 Year Elite Mallard Bay Services
4. 2026 Spring Bear Hunt with Cody Carr Hunting
5. Website Build by Woodsmen Outfitter Solutions
6. 4 Day Argentina or Uruguay Dove Hunt for 4 Hunters
7. Two (2) Molokai Axis Deer Hunts for 2 Hunters
8. Duck Camp Co. Men’s & Women’s Head to Toe Apparel
9. Outfitter Cart from ATV Backpacker
10. Hand Made Quilt (Proceeds to support Big Hearts)

Sunday, February 1

7:00 – 9:45 – Fellowship Breakfast

Led by Victor Sassoon

Victor Sassoon is a 50-year-old born and raised in Puerto Rico. Veteran, US Army Special Operations Operator with the 75th Ranger Regiment 2nd Battalion, recon/sniper who survived the battlefields of combat, trauma, a near-fatal-suicide attempt leading to a two month coma, multiple surgeries, severe traumatic brain injury, facial reconstruction, loss of speech, right side of his body totally uncoordinated and paralyzed from the waist down. An atheist without hope, his life was radically transformed on April 7, 2017 by a powerful encounter with Jesus Christ. His unwavering faith, tested by the tragic death of his father, father-in-law, and only son within 18 months, four years after his conversion, fuels his mission with Mighty Oaks Foundation. Through his powerful testimony, Victor Sassoon dedicates his life to “saving lives, restoring families, and changing legacies for all eternity,” demonstrating that God’s transformative power can redeem even the most broken lives.